ADVERTISING & PACKAGING
Create Ideas That Capture Attention and Influence Choice
Develop the creative and strategic skills needed to design advertising campaigns, brand communication and packaging that connect products, messages and audiences. The programme combines research, concept development, visual storytelling and practical production to help you create work that is both persuasive and purposeful.
ADVERTISING & PACKAGING
Create Ideas That Connect Brands, Products and People
Develop the strategic and creative skills needed to communicate through advertising, branding and packaging design. The programme combines audience research, concept development, visual storytelling and practical production to help you create persuasive and effective design solutions.
ADVERTISING & PACKAGING
Develop Skills for Campaign Thinking, Brand Communication and Packaging Design
Explore advertising strategy, visual identity, campaign development and packaging through practical projects that strengthen creative thinking, audience awareness and professional production skills.
Advertising Strategy
Build strong campaign ideas by connecting audience research, communication goals and creative concepts into clear advertising directions.
Key areas
- Audience research
- Campaign planning
- Creative concepts
- Message development
Brand Communication
Learn how visual identity, tone, layout and campaign systems work together to create consistent and recognisable brand communication.
Key areas
- Brand identity
- Visual systems
- Typography and layout
- Campaign consistency
Packaging Design
Develop packaging concepts that combine structure, visual appeal, product information and audience needs into effective design solutions.
Key areas
- Packaging structure
- Label design
- Product communication
- Print and production preparation
WHAT YOU’LL EXPLORE
Ways of Thinking, Persuading and Shaping Brand Experiences
Develop a broad creative skill set across advertising strategy, brand communication, campaign development and packaging through practical studio-based learning.
Audience Research
Understand target audiences, behaviour, needs and context to create communication that is relevant and persuasive.
Creative Concept Development
Turn research and communication goals into strong advertising ideas, campaign themes and visual directions.
Brand Communication
Develop consistent visual systems using typography, colour, imagery and messaging to strengthen brand recognition.
Campaign Design
Create coordinated advertising materials across print, digital and promotional platforms while maintaining a clear campaign message.
Packaging Design
Explore structure, label design, product information and visual appeal to create packaging that communicates effectively and supports the product.
Creative Portfolio
Bring selected advertising, branding and packaging projects together into a focused portfolio that demonstrates your strategy, process and design skills.
ADVERTISING RESOURCES
Explore the Skills Behind Persuasive Communication and Brand Impact
Develop the strategic and creative abilities needed to turn research, ideas and visual systems into effective advertising campaigns, brand communication and packaging experiences.
Campaign & Concept Development
Build strong advertising ideas through audience research, message development, creative strategy and campaign planning.
Brand Communication Systems
Create consistent visual identities and communication systems using typography, colour, imagery and coordinated campaign elements.
Packaging & Promotional Design
Develop packaging and promotional materials that combine structure, visual appeal, product information and audience-focused communication.
BEGIN YOUR CREATIVE JOURNEY
Turn Ideas Into Campaigns, Brands and Packaging That Connect
For questions about the Advertising & Packaging pathway, creative focus areas and study guidance, connect with the department directly. You can also explore student work to see how research, strategy, branding, campaign development and packaging come together in practice.